It is true that a business is comprised of various operations and if any one of the departments or operation fails then the business will crumble down like a kingdom of cards. Among the different departments of a business, marketing is one of the most important ones. It doesn’t matter whether you are commencing a business or running a well-established business, you will need to have a well-planned marketing strategy in place. Without a proper marketing strategy, nobody will come to know about your product, brand, and company. And in this blog post, we are going to talk about some of the most advanced and result-oriented marketing strategies that can be used in the 2020 startups.
If you are running a startup and offering a unique, problem-solving and quality product or service then it becomes essential for you to adopt a good marketing plan. If people will not be aware of your product then they will never buy it. This is the main reason why thousands of good products or services enter and leave the industry, and the customers stay unaware of them. So, read this blog in order to know the best marketing strategies that your business can use.
Email is one of the oldest modes of communication and it is still the most relevant and reliable communication channel. This is why you can use email marketing even in the modern era. Email marketing is not only effective but it is pocket-friendly as well and therefore, startups can easily use email marketing without any second thoughts. After getting the email address of your potential customers, you can simply send them promotional emails that will contain information about your product or a particular offer. But in order to harness the advantages of email marketing, you will first have to collect the email address of your potential customers.
You can collect the email address of potential customers by putting in a newsletter on your website that requires the visitor to sign up for the newsletter through his email address. This way, you will be able to collect the email address of all those people who will be interested in your product or service and would have visited your website.
Have a blog
Blogging has become quite famous and now every website is having a separate page dedicated to blogs. With the help of blogs, you can get the exposure you need and that’s why they are an essential part of your marketing strategy. According to research, it has been found that companies with quality blogs are able to generate 126% more leads than those companies that don’t have any blog. Blogs help you to get organic search and it also increases the traffic on your website. But in order to reap the marketing advantages of a blog, you will need to publish content that your audience wants to read. Instead of writing your blog on your own, you should hire content writers and publish quality content. If your blog is worth reading and unique, then search engines will reward your website by placing it on the top of search results.
But just publishing what your audience wants to read is not as you will also need to be consistent with your blog posting. You should design a content calendar in which you can schedule blog posting and it is very necessary to stick to the scheduled mentioned in your content calendar in order to stay consistent.
Post on social media sites
According to research, it has been found that 1 in 3 people of the world use social media sites and this means that more than 7.7 billion people use social media sites. This is why it becomes important for you to include social media in your marketing strategy as a startup business. If your social media presence will be strong then more people will recognize you and you will thus more people will come to know about products or services. For example, you can use Facebook ads in order to create ads that will appear in the user feed of the users and this way, you will be able to inform the audience about your product and service.
One of the best things about social media is that it is very economical and yet, very effective as well. If you are planning to include social media in your marketing strategy then you will not need to spend a fortune. Running ads and implementing marketing strategies on social media sites will easily fit in your small budget.