There are 2 things that affect the value and results of a design that is the concept and the final result. The concept is the embodiment of an idea from a designer after discussing with clients about what they want to achieve, goals, segments, etc. The concept is usually outlined in the form of rough drawings (sketches), which are then presented first to the client before being processed to the next stage. The ability to express ideas into concepts is influenced by what is seen, heard and what is read by a designer. So that the more varied reading will increase the ability of a designer.
The final result is determined by the ability of the technical skills (Processing Software) of a designer. Along with the number of design work, this technical ability will increase, so will the experience of using software, to develop new techniques in exploring the capabilities of software will provide maximum results on a design result. In addition, post-production knowledge from a designer will help how the results of the design are maximum, such as what size will be made, what materials, using what machines, displayed outside or inside, etc. For example, to create a 3 x 1 M banner design and a flyer design will undoubtedly have a different resolution setting in Photoshop.
The stages in the design of a design are translated into 6 processes, namely:
The concept is the initial foundation in design and is the result of brainstorming a designer with a client. The results of this thinking determine the goals, feasibility, and the intended audience/segment. The concept does not have to come from the design field but is a combination of several other fields depending on the experience and observation of a designer. Concepts can be obtained from other fields, such as economics, politics, law, culture, etc.
To achieve the results of our goals, especially regarding the intended target/segment of the design, a feasibility study of suitable and sufficient media is needed to achieve them. Media can be printed, electronic, outdoor, Internet, neon signs, murals, etc.
3. Ideas / ideas
Searching for creative ideas requires comparative studies, literature, broad insights, discussions, interviews, etc. So that the design can be effectively accepted by the audience and evoke certain impressions that are hard to forget. Sometimes to get an idea, it takes a madness, making the impossible possible, even banging/making a conflict/paradox.
Innovation in making a design work, looking for new jargon in an advertisement or applying new techniques in design gives different design results from most designers. Why should it be different because with the intense competition in the graphic world having a characteristic of a design is a plus?
Example: cigarette advertisements that have the slogan: “Make life more alive”. Whereas we already know that smoking draws us closer to death! But is unique and different right.
4. Data preparation
Data must be in the form of text, sound, video or image we must first sort and select. Is the data so important that it must appear or less important so that it can be displayed smaller, vague or completely discarded? Data can be informative or aesthetic data. Informative data is data that must be available and contains information to the audience in the form of photos or text, and titles. Aesthetic data is display data so that a design is easy to see and proportional. This data can be in the form of frames, backgrounds, graphic effects, lines or fields. The task of the designer is to combine informative and aesthetic data into a unified whole. The purpose of graphic design is to communicate the work visually, therefore don’t let the aesthetics sacrifice the message/information.
In contrast to making designs for themselves or portfolios, concerning making for others (clients), of course, we must reduce our desires a little and prioritize what is desired by the client, both from the colors used, layout, etc.
- Typography design, usually this design will be influenced by the intended target audience, and the size of the design results in the end whether a design work is for a flyer, banner or billboard, etc.
- Color selection, color selection can be determined from the analysis concepts and strategies that have been determined, in the selection of colors, of course there are inevitable rules relating to the target audience, colors related to company brands, or colors related to political parties, and many more can be used as a reference.
- An attractive layout, the layout is an attempt to arrange, organize graphic elements (text and images) into effective communication. There are many ways to design a layout; some are formal, some are free, some are elegant and so on. Everything is largely determined by the client’s wishes.
- Neat and beautiful finishing
After the design is complete, the design should be proofed (print preview) before printing. If the color and other graphic components have no errors, then your design is ready to be reproduced.
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